Happy Sunday, Loves. I posted a few weeks back that I picked up “The Bomb Life: My Brand. My Terms.” by Claire Sulmers, Editor-in-Chief and Founder of FashionBombDaily.com. I grabbed this book on Amazon.com for $17 after seeing it on her IG page.
I would say this book is half biography, half advice with tips/insights. It is only about 200 pages so it’s definitely a quick but good read. I read it once and came back to highlight/sticky note it for the gems and tricks. She talks about the start of her writing career at Harvard (YES! She went to Harvard, yall!) and how it transformed into Fashion Bomb Daily to sneaking into Fashion Week shows. You gotta do what you gotta do!
She breaks down the art of blogging from content creation to learning how to monetize and even suggests working for free for exposure. Marketing is cool but if you don’t have the content to hold your viewers you won’t win. Focus on content and show your brand can hold the audience. We all want to make money too quickly. Hone in on and groom your content first.
One of my favorite chapters is 7: Looking The Part. She goes into her own evolution and digs into grooming yourself, working with smaller designers and how to shop. Our looks can definitely hold us back! It is also important that not everybody wants to see you win. Not everybody will support you, either. Focus on who does and not who doesn’t. Hey, sometimes your friends just want to be your friends; can’t blame them for that. The key is never be an asshole about it.
Another favorite chapter, 10: The New Frontier, has a lot of gems. This chapter she speaks about growth and not being scared. Know when it’s time to GO! Don’t be scared to network, send that e-mail to your favorites and GET IT! Learn to build your team with the right people; not every photographer or graphic designer is best for YOU. She also shines light on fine-tuning social media. At the end she has a section where she writes letters to her younger self.
Overall, I would recommend this book for anybody trying to build a brand. I didn’t reveal the whole book because I do want you to pick it up. This book is right up there with my Kimora Lee Simmons “Fabulosity: What It Is & How To Get It”.
What are you reading these days? I am always down for awesome selections. Maybe we should start a book club? I’m down if you are! Let me know, loves! Also, you may notice that I am changing up when I post. Don’t expect Friday’s or just Friday’s anymore. I gotta keep you on your toes.